PICKFORD THEATRE PROMO PACKAGE | MOTION DESIGN (2026)
HADDEN YOUNG: Design, Animation, Style Frames
MILO NIELSEN: Design, Animation, Style Frames
KETRIC PETERSEN: Design, Animation, Character Design
A Promotional package for the Pickford Film Center’s annual Children's film festival. WWU Design pitched this concept to the Pickford Film Center, and the Pickford selected our animation. The promotion was played as a bumper in theaters, as well as in other social, and promotional applications.
Part of this Multiplatform package was short social promotions. With so much reach being through social media, we adapted these videos to have a quick hook, and more impact in a shorter window.
SOCIAL FORMATS
EXTENSIONS
We paired a cut-paper collage style with painted textures to give each world a sense of wonder. This crafted visual language was used to make the sequence feel magical and imaginative.
STYLE FRAMES
Going along with this years theme of “100% pure imagination,” we put together a narrative that centered around children looking up at the clouds and imagining themselves in fantastical worlds. We wanted this piece to reflect the theatre’s values of wonder, curiosity and community.
STORYBOARD