HUCKLEBEE BRAND | MOTION
ISABELLA DOUGHTY: Illustration
HADDEN YOUNG: Motion | Typography
Collaborating with Isabella Doughty, we developed a series of animations to add dimension to Hucklebee, a regenerative farm brand rooted in sustainability. By utilizing rough textures and imperfect geometry, we established a tactile visual language that mirrors the brand’s unique charm and handmade feel. This approach moves away from the sterile aesthetics of industrial farming, and instead highlights Hucklebee’s core values of community and cooperation.
It was important to design the gifs in a way that could easily work between horizontal aspect ratios as well as vertical aspect ratios for social media.
SOCIAL MEDIA