Collaborating with Isabella Doughty, we developed a series of animated GIFs to add dimension to Hucklebee, a regenerative farm brand rooted in sustainability. By utilizing rough textures and imperfect geometry, we established a tactile visual language that mirrors the brand’s unique charm and handmade feel. This approach moves away from the sterile aesthetics of industrial farming, and instead highlights Hucklebee’s core values of community and cooperation.